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Words that work based on experience!
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COMMUNICATIONS PLUS 4
President and Owner |
Since 1987
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Provide communications strategy, direction and support to companies involved in
technology-driven markets. Services include: strategic planning, program
development, creative thinking, consumer relations, writing, advertisements,
brochures, direct response, web sites, newsletters, and feature articles.
Extensive portfolio of award-winning work.
Clients served
include: Johnson & Johnson family of companies, National Starch and
Chemical Company, Novartis, Sanofi-Aventis, Somerset Regional Medical
Center, BASF Corporation, Siemens Corporation, Telcordia. |
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SIEMENS CORPORATION
Director, Advertising |
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Account supervisor in the $30 million full-service, in-house advertising agency
of Siemens, a $27 billion international electronics company. Developed
communications programs to include advertising, public relations, and sales
promotion for Siemens companies. Formulated and executed communications policy,
plans and programs. Participated at the highest corporate level to identify
needs and develop strategic marketing and selling plans. Responsible for
management of staff, control of budgets, and development of long-term objectives
to reach sales and marketing goals. Responsible for East and West Coast
communications offices. Supervised communications programs for electronic
components, office communications systems, medical systems, audio mixing
consoles, lighting products and photographic products.
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APOLLO TECHNOLOGIES
Advertising Manager |
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Developed and managed this specialty chemical company's first comprehensive
advertising program. Managed advertising, sales promotion, and public relations
activities, including print advertising, corporate identification program,
exhibitions, direct mail, literature, and video productions. [Note: Apollo
Technologies produced chemical systems for pollution control, coal handling and
water treatment.]
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BINNEY & SMITH
Public Relations Manager |
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Initiated and managed the first structured public relations
program for this consumer products company. Supervised annual report, news
releases, feature articles, internal magazine and audio-visual productions.
[Note: Binney & Smith markets leisure products including fine art materials,
educational toys and CRAYOLA ®
crayons.]
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EDUCATION
Colby College. English
Parsons School of Design. Photography.
Raritan Valley College. Studio Art.
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UNUSUAL ACCOMPLISHMENT
Three published novels
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